Email Marketing: A Beginner's Guide [Audiobooks read with commentary by Rob Walling]

You Can Master Email Marketing.

These audiobooks, read with commentary from Drip co-founder Rob Walling, will show you how.

What You'll Learn...

...These 9 Critical Concepts...

• How to make sure your emails get opened - and the deal with priority inboxes
  
• How to plan your email campaigns - including the formatting secrets used by the most successful email marketers.
  
• How to perform A/B testing and analyze the success of your campaigns – and optimize for what works
  
• How to choose your email sending platform
  
• When to use a template - and when plain text will serve you better
  
• The golden rules of how to build your email list (and the truth about purchased lists)
  
• How to choose your opt-in method (single vs double opt-in)
  
• Everything you need to know to craft a winning subject line
  
• How sender score, content reputation and list hygiene can kill your deliverability - and how to fix it